KEY BENEFITS:

100% automated social media sentiment accuracy is always a problem to the extent that it can affect conclusions. Our human analyst + automated sentiment = much higher accuracy. And we can group text into categories for useful analysis not currently part of typical metrics. We add to your monitoring tools; we don't replace them.

Advanced Text Analytics: Delivers what’s missing in text analysis from social media monitoring services. It goes far beyond monitoring software word counts and time-consuming manual reading often used to assess blog content. It groups text into categories, revealing much more specific concepts & themes in fully analyzable form for strategy. It tells you a comprehensive story from these.

In our case study, sentiment accuracy was boosted from 30% (from typical NLP automation in all monitoring services) to over 90% using a human analyst + some automation.

Advanced Data Analytics: We can take social media text analytics to a new level. With grouped categories, we can provide: