Greater opportunity for social media metrics:

There are lots of great social media monitoring tools like Trackur, SM2 or Radian6. They’re computer algorithms and search spiders that put information where you can find it. They do a nice job organizing and sorting data, and provide pretty charts too. None of them do the whole job. None of them want to because that’s not software. That’s service. Strategic insights service. This strategic service should go beyond what monitoring tool cloud software provides. This service requires talents, training and time. NJW's Advanced Text Analytics augments the social media monitoring software you might currently be using.